Platform: The Art and Science of Personal Branding. Cynthia Johnson
Platform-The-Art-and.pdf
ISBN: 9780399581373 | 224 pages | 6 Mb
- Platform: The Art and Science of Personal Branding
- Cynthia Johnson
- Page: 224
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780399581373
- Publisher: Potter/Ten Speed/Harmony/Rodale
Free downloads ebooks pdf Platform: The Art and Science of Personal Branding
The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Platform by Cynthia Johnson | PenguinRandomHouse.com: Books
The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
Five Tips For Building A Strong Personal Brand - Forbes
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Or are they privy to some magical personal branding strategy that the rest of us don't know about? . Public speaking is an important platform for building your reputation and personal brand. . It's as much art as science.
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